Facebook has continually encouraged people to create fan pages for their businesses and products as a way to have a sales and marketing platform or just as a means to interact with customers one on one. They have done this by asking you to get as many likes as possible. But was this social site fooling us all along?
If you are a marketer or a business owner you might have noticed that the organic reach of your posts on the Facebook has dropped! That means not all your audience or the people who have liked your page are getting to view your posts. Considering it was very hard to get the likes in the first place and even Facebook going ahead and requesting you to pay them to get more likes, just to turn around and change that, it does not seem right.
According to AdAge, Facebook stated that “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
For business owners it does not make financial sense to pay to display free content that is not generating any sales thus no revenue acquired. It is also a disadvantage to the viewers too as they liked your page for reason, maybe to get particular content e.g news, health tips etc and that will not be getting to them. So did Facebook just make Google + the next big thing?
Give us feedback on what you think of the Facebook changes and stay tuned to the next article on how you can reduce the effect of this change.
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